{"product_id":"the-last-folk-hero-the-life-and-myth-of-bo-jackson","title":"The Last Folk Hero: The Life and Myth of Bo Jackson","description":"\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eA\u003cspan style=\"font-style: italic;\"\u003e New York Times\u003c\/span\u003e Bestseller\u003cbr\u003e\u003cbr\u003eBy the author of Showtime—the source for HBO’s \u003cspan style=\"font-style: italic;\"\u003eWinning Time\u003c\/span\u003e—the definitive biography of mythic multi-sport star Bo Jackson.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eFrom the mid-1980s into the early 1990s, the greatest athlete of all time streaked across American sports and popular culture. Stadiums struggled to contain him. Clocks failed to capture his speed. His strength was legendary. His power unmatched. Video game makers turned him into an invincible character—and they were dead-on. He climbed (and walked across) walls, splintered baseball bats over his knee, turned oncoming tacklers into ground meat. He became the first person to simultaneously star in two major professional sports, and overtook Michael Jordan as America’s most recognizable pitchman. He was on our televisions, in our magazines, plastered across billboards. He was half man, half myth.\u003cbr\u003e\u003cbr\u003eThen, almost overnight, he was gone.\u003cbr\u003e\u003cbr\u003eHe was Bo Jackson.\u003cbr\u003e\u003cbr\u003eDrawing on an astonishing 720 original interviews, New York Times bestselling sportswriter Jeff Pearlman captures as never before the elusive truth about Jackson, Auburn University’s transcendent Heisman Trophy winner, superstar of both the NFL and Major League Baseball and ubiquitous “Bo Knows” Nike pitchman.\u003c\/p\u003e","brand":"Royal Gift Land","offers":[{"title":"Default Title","offer_id":42234096975961,"sku":"9780063285316","price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/0206\/3705\/files\/9780063285316.jpg?v=1752345428","url":"https:\/\/royalgiftland.com\/products\/the-last-folk-hero-the-life-and-myth-of-bo-jackson","provider":"Royal Gift Land","version":"1.0","type":"link"}