{"product_id":"lets-get-real-or-lets-not-play-transforming-the-buyer-seller-relationship","title":"Let's Get Real or Let's Not Play: Transforming the Buyer\/Seller Relationship","description":"\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eThe new way to transform a sales culture with clarity, authenticity, and emotional intelligence\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eToo often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.\u003cbr\u003e\u003cbr\u003eMahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Royal Gift Land","offers":[{"title":"Default Title","offer_id":42739015155801,"sku":"9781591842262","price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/0206\/3705\/files\/9781591842262.jpg?v=1760561815","url":"https:\/\/royalgiftland.com\/tr\/products\/lets-get-real-or-lets-not-play-transforming-the-buyer-seller-relationship","provider":"Royal Gift Land","version":"1.0","type":"link"}